Lionel Racing, the “Official Die-Cast of NASCAR®”, announced today that Dale Earnhardt Jr.’s Axalta Last Ride die-cast isn’t just the company’s best-selling car of 2017, it’s also the best-selling die-cast in Lionel Racing’s history.
The car, which paid tribute to one of the most famous paint schemes in Earnhardt’s career, was on track at Homestead-Miami Speedway for the last race of the 2017 Monster Energy NASCAR Cup Series™ season.
Contributing to this die-cast’s historic sales was the return of QVC’s “For Race Fans Only” show, which featured an appearance by Earnhardt, the official unveil of the Axalta Last Ride Chevrolet SS, and the first chance for fans to pre-order the die-cast.
Even without sales from QVC, Earnhardt’s Axalta Last Ride car outpaced the company’s previous best seller (Earnhardt’s 2014 DAYTONA 500 win die-cast) by more than 10 thousand orders.
The demand for this car has been simply astounding,” said Lionel Racing President Howard Hitchcock. “The fan response to this die-cast is a true measure of how much Earnhardt has meant to both NASCAR fans and serious die-cast collectors.”
In addition to clinching the top spot, Earnhardt owned five more spots in the top 10 with his Nationwide Darlington car, his standard Nationwide car, his Axalta/Ducks Unlimited paint scheme, his standard Axalta car, and his Mountain Dew/Talladega Raced die-cast making the cut.
Ryan Blaney made the top-10 list for the first time this year, with his Motorcraft/Pocono Win car coming in sixth in annual sales. Kyle Busch’s M&M’S Caramel/Bristol Win die-cast secured spot number seven and Chase Elliott continues to be a strong seller this year, with two of his cars making the top 10.
For car images, best-selling race win die-cast, and overall driver performance, visit www.lioneltop10.com.
- Dale Earnhardt Jr. 2017 Axalta Last Ride
- Dale Earnhardt Jr. 2017 Nationwide Darlington
- Dale Earnhardt Jr. 2017 Nationwide
- Chase Elliott 2017 NAPA
- Dale Earnhardt Jr. 2017 Axalta/Ducks Unlimited
- Ryan Blaney 2017 Motorcraft/Pocono Win
- Kyle Busch 2017 M&M’S Caramel/Bristol Win
- Dale Earnhardt Jr. 2017 Axalta
- Chase Elliott 2017 Hooter’s
- Dale Earnhardt Jr. 2017 Mountain Dew/Talladega Raced Version